Do you feel like you spend more time reporting than actually executing your marketing operations? Our studies have shown that over 93% of Finnish CEO’s felt that data driven marketing is a very crucial component for their company’s’ success. However, at the same time many of the respondents felt that reliable measurement and tracking of marketing efforts can be problematic and even time consuming. One common problem is also related to data management, how do we keep track and use all this data that is collected? A dashboard is a very effective tool to make sense of all that data while making tracking and measuring fast, easy and clever.
What is a dashboard?
Visualization is crucial when people want to the use and share information.
Our visual sense is the strongest of our senses and imperative to gaining and
understanding of information. In a business context, a common way to distribute
information is through dashboards. In short, dashboards are a form of visualizing
data and information.
What are the main benefits of dashboards?
Dashboards can be linked into different parts of a business and used to visualize
and help gain efficiency in areas such as strategy, business action, business
intelligence, analytics and general decision making. In all of these areas dashboards
can bring concrete value to their users and the companies that have deployed
them into use. They also bring benefits in time savings by reducing manual
reporting and savings in information sharing, as well as financial savings due
to automated processes and benefits related to better information sharing. It probably comes as no surprise that data in visualized form is understood faster, gives a better holistic view and allows the viewer to compare and spot ongoing trends quickly.
Download our free guide to dashboards*
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- An executive summary
- How dashboards link to your business
- Visualization, reporting, analytics and dashboards
- How dashboards link to different parts of a business
- Classifying different types of dashboards
- A roadmap for using dashboards in data-driven decision making
- How dashboards create concrete business value