Regardless of the line of business you are at, you will be probably not be able to create or sustain competitive advantage without understanding your customers and target groups, knowing their behaviors as well as the drivers of those behaviors.
Then again this understanding or “Customer Insight” as you may put it, has no value on its own; it becomes an asset only after it’s turned into actions that serves reaching the business and marketing development KPIs.
We have unique capabilities to provide you with actionable customer insight
This is because…
We have: State of art big data platforms harnessed to collect relevant data concerning you current customers and potential target groups behavior.
Answering questions: “What, Who and When?”
We have: Comprehensive portfolio of customer / target group research services (applying both quantitative and qualitative methodology)
Answering: “Why?” and “What next?” questions and deepening the understanding of factual behavior to its drivers, future intentions, unmet needs etc.
We have: Top class team of customer insight and data-based marketing optimization experts that take the full potential out of different quantitative and qualitative data sets, extract insight from data and help you to turn it into action (with our marketing optimization technology and consultation services)
Your goals and objectives gives us the starting point from which we proceed step by step:
1) Ensuring clear understanding of objectives that drive the development work (What are we trying to achieve in terms of business development objectives / brand development objectives / customership development objectives. What are the exact KPI’s and their priorities?)
2) Identifying the business critical analysis questions that we need to answer in order to create the “insight platform” for development work and then apply the most appropriate data sets and analysis methodology that gives us the answers (What do we need to know about customers / target groups be able to design and implement the marketing manoeuvres that will most efficiently initiate the change needed to reach our goals? How will we most efficiently answer these questions?)
3) Identifying the factors that drive the needed change and those (marketing) manoeuvres that will most efficiently initiate the change (What is the change that needs to take place in target groups behavior / mindset and what are the drivers / obstacles of that change? How will we most efficiently influence on target groups behavior / mindset? This is the part in which de co-operate especially closely with creative planners, channel planners etc)
4) Implementing the actions that convert the created insight into development of business / brand / customership metrics (with our data based marketing optimization technologies and consultative services)
5) Measuring the outcomes of actions and optimizing the next rounds of actions (By cumulating the follow-up data into our Big Data platform we then make sure that we have best possibilities to learn from the activities’ outcome and optimize the next round of development activities)
Explore our supply of research products – let’s find the best solution to optimize your marketing ROI!