Aidosti digitalisoituneen markkinoinnin potentiaali on valtava, ja markkinointi- sekä mainontateknologiaratkaisut ovat jo aloittaneet sen toteuttamisen mahdollistamisen. Edelläkävijäyritysten markkinointitiimit ovat valjastettu tuottamaan parempia asiakaskokemuksia ja suurempia vaikutuksia. Tämä pitää erityisesti paikkansa organisaatioissa, joissa on käytössä konkretisoitavissa olevaa, kehittynyttä analytiikkaa, sekä älykkäät prosessit mahdollistava datainfrastruktuuri.
The potential of truly digitalized marketing is enormous, and marketing and advertising technology solutions have already begun to enable its actualization. The trailblazer companies’ marketing teams are empowered to provide better customer experiences and larger scale impact with their efforts. This is especially true when they are equipped with advanced and actionable analytics, as well as a proper data infrastructure to bring in the intelligent scale.
We wanted to create a neutral platform for anyone interested in Marketing and Advertising Technology and to provide them an easy access to curated content and expert articles on the latest developments in the area.
MadTech: the combination of Adtech and Martech, or Marketing Technology and Advertising Technology.
Monday: the first day in the week, or the second day in the week depending on where in the globe you live at.
MadTech Monday: Curated news content and point of view articles on marketing and advertising technology brought to your inbox on Mondays.
Why do we want to provide you with the curated and reviewed feed on Marketing and Advertising technology?
Reason 1: The Amount of New Marketing and Advertising Technology Possibilities There Is
It is impossible for any marketing, technology or IT organization to keep up with the whole marketing and ad technology landscape with three new vendors popping up every single day. Doing this, however is part of our job, and we are in the lucky position to be able to get curated content and insights from all our international offices – e.g. US, UK, Germany, Singapore or Australia to name a few.
Reason 2: Bias of Marketing and Advertising Technology Information in the Market
Most of the content provided in the area is biased towards a single technology provider. We are by our nature a 100% neutral partner for our clients and want to make sure the information they receive and we broadcast is responsive to the overall market possibilities instead of a single minded focus to the solutions from one or two tech providers.
Reason 3: It’s no Extra Effort to Us – We have a Group of MadTech Nerds Who Go Giddy on All of the Field’s News
We are just very excited on the current advancements in marketing and advertising technology and are following the news in the area with an exceeding fervor. So doing this curation is really not extra work for us, but hopefully brings benefits to others.
Reason 4: Doesn’t MadTech Monday Just Sound Awesome?
Yes, we though MadTech Monday is just a very cool name and we couldn’t resist the urge to go public with it.
So please enjoy the upcoming content. You can expect to see at least these things:
• Curated news content from around the world on martech and adtech
• Point of view articles and Q&A sessions from technology providers and industry experts
• Trend and meta research (i.e. combining insights from different researches into one research)
• Coverage areas to include marketing and ad technology very widely, from DMP’s and Marketing Automation, to Social Media Monitoring and Business Intelligence Tools and Marketing Cloud Architecture and Website Personalisation systems to Adservers and Geospatial Mobile Targeting tools.
• And, if you ask for something, we’ll most probably provide it.