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Hot from the press: “Neuroscience reveals how advertisements actually works” Our Insights team on the front page of Tekniikka & Talous Magazine

September 12, 2017 Ad Technology, Research and Customer Insights
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Our insights team were interviewed for Tekniikka & Talous on the use of neuroscience in marketing last week.

Our Insights director, Jorma Hakanen explained how neurotracking works in practice, how results are analyzed and what the main benefits of the method are for marketing managers.

The full story can be read here. (Finnish only)

Annalect offers neurotracking in close co-operation with OMD Finland and ToinenPHD, the technical part is provided by our partner Exakti intelligence. The main benefit is a deep-understanding on how consumers experience advertisements, slogans and package-designs.

 

 


Want to get in touch with Jorma or rest of the Annalect gang?
You can do it easily here.

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Sep 12, 2017Rasmus Hilli
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