Our insights team were interviewed for Tekniikka & Talous on the use of neuroscience in marketing last week.
Our Insights director, Jorma Hakanen explained how neurotracking works in practice, how results are analyzed and what the main benefits of the method are for marketing managers.
The full story can be read here. (Finnish only)
Annalect offers neurotracking in close co-operation with OMD Finland and ToinenPHD, the technical part is provided by our partner Exakti intelligence. The main benefit is a deep-understanding on how consumers experience advertisements, slogans and package-designs.
