Many of the businesses are developing their products and choosing sales locations based on experience or hunch. We help you to deepen that knowledge by providing the data and research methods. These questions help you to choose the right path to success.
How to Improve Your Product?
Do you know what products or services you should next offer to your target group? Do you know where you should begin the evaluation of the new ideas? Do you know how you should evaluate and rate the new concepts? Do you know what the main insights in your branch are, where you can gain advantage compared to your competitors by being able to offer just the right solutions? Do you know what your target group thinks when we talk about your category’s products or your own range of products? Which products should you keep in the market and what new products have the most potential to gain success in the market? What product features are important to you target group and how to develop those further? Do you know what kind of package has the most potential on the store shelf to get in to the consumers’ shopping carts?
Annalect helps you through your market journey, offering answers to these questions. We can test the ideas, concepts, products, services, packages, and help you manage your category.
Nowadays it is very crucial the get insights from the consumers and target group right in the starting point of new product or service development. The world is full of unsuccessful launches where the life cycle of the products has been very short and the process has consumed too much money.
Annalect helps you avoid the unnecessary consuming of time and money when you are planning new steps in your branch.
We offer always the best solutions from qualitative to quantitative solutions. From ethnographic to deep multivariate analysis. When can we start helping you to boost your market journey and sales?
How to Choose Right Location for Your Product?
Do you know where your target group buys yours and your competitor’s products now and in the future? What channels do they prefer now? What channels would they prefer in the future? How will digitalization change your branch when we talk about consumer behavior and distribution? Should you be local or go global? What will be your best partners enabling you to offer your products to the consumers in the right place in the right time?
Annalect helps you when you are solving the buying channels in your category. We help by offering the best insights from target groups and add our own very wide and deep knowledge of the digitalized consumer behavior.
Where your category’s products are now available to the consumers might change sooner than you realize. To be the leader in this, you should focus on how your consumer behavior changes and what else is happening in your branch and the digitalized world around you and the category.
We always offer the best solutions from qualitative to quantitative research and we add our own local and global network insights when we talk about the digitalization effect to the distribution.
Contact us and we will start boosting sales right away.
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