DMP – Data Management Platform / Tiedonhallinta-alusta – on uuden ajan standardi tehokkaampaan tiedolla johdettuun markkinointiin. Sen avulla voidaan keskittää hajallaan oleva asiakas ja markkinointitieto jalkautettavaan muotoon. Alla voit tutustua tarkemmin esitykseen, jossa DMP:den myyttejä ja parhaita käyttötapoja tuodaan esille konkreettisin esimerkein.
DMP – Data Management Platform – is an emerging standard for more effective data driven marketing. It enables the centralisation of 1st, 2nd and 3rd party data needed to optimise online marketing activities. Without a DMP, data is kept in silos, holistical view is lost and the data cannot be molded into an actionable format.
There are many myths and misconceptions that are said about the scope and place the DMP’s can and should have in the marketing technology ecosystem of companies willing to make their marketing more data driven, instead of relying in hunches like all used to do in the 19th century.
Based on this we were asked to present on DMP’s at an ASML’s seminar – the full
content of which you can see here. At Annalect we work with DMP’s from three main perspectives: 1) we’ve run a DMP for our client as service for the past five years together with OMD and ToinenPHD, 2) we integrate our and clients data driven operations for more holistic and personalised marketing automation frameworks, and 3) act as neutral partners is the evaluation and set-up of marketing technology solutions.
Please see the full presentation below.
If you’re interested in discussing the cases and how we could help you, please don’t hesitate to call or drop by our office for a cup of coffee. For some additional insight on how DMP’s work in segmenting you can read an article here.