Lets face it. The internet is full of great content. That puts some serious challenges to marketeers. How to stand out with your content when there is so much good stuff out there? You must do more than just put something on web – you must really put some effort to make it appealing and worth consumers’ time. The same logic applies to the world outside the internet. We are spoiled with amazing and engaging content.
It is not enough to present information in any format. You need to invest time to communicating better. That makes a huge difference since today’s working life is all about communication. If you don’t do good enough job communicating key messages to your stakeholders your information have almost zero value. Time is also an issue. We are all busy aren’t we. By summarizing messages with meaningful infographics, its highly likely that someone actually gets your point in that important pitch. Who has the time to skim through hundreds of pointless PowerPoint slides? Probably No-one.
At Annalect we help our clients to better understand their customers. Besides that we also like to make studies of our own. These studies help us to better understand the ever-changing dynamics of the marketing environment.
We released a study with a title: “Instagram Influencer Marketing in Finland” in April 2017. We researched and surveyed the effectiveness of influencer marketing and examined the Finnish consumers’ attitudes towards the concept. One of our key focuses was to make study as appealing and as easy to understand as possible. Why? Because we wanted the information to be reached by as many people as possible.
In our working process Annalect’s researchers created survey, gathered answers, analyzed the data and made a rough layout what’s the story in each slides. Here are some examples:
No more stuffy PowerPoint slides
The slides above are many times what traditional insights companies deliver. However in Annalect we want to challenge traditional ways of working. We designed infographic-styled slides to communicate results in a better way. Information should be appealing and easy to understand.
You immediately understand what’s the most relevant
Too many times you see slides where the audience have to figure out themselves which part of information are relevant and important. By using methods of user-centric design the reader can capture the most important points quickly.
Don’t overload your readers with irrelevant content. Save their time and make information as easy to see as possible.
You’ll know that we care
It doesn’t matter how much effort you put into gathering and analyzing information. If you don’t design it, it looks you didn’t care at all.
50 % of our brain handles visual information. It’s really big mistake not to put some effort to slide design. Use your company’s carefully planned graphical guidelines and show your company’s personality by designed slides.
Simple and visual slides are appealing
Text is boring. You have a great chance to use pictures to emphasize your message. Studies have shown that people will remember better when text is partnered with pictures. Use this as your advantage. Real simple.
Remember this. Nobody will limit the amount of slides you use to tell your story. However, less is more. Make more slides with less content. That’s the best way to make people understand better.
Scroll through the slide deck for the full experience:
Simplicity and clarity works. From April to June 2017 our article about influencer marketing have been far the most popular content on our website.
As our top achievements MTV3 published an article about the study on their website. This is exactly what good information design can do for you.
The secret of good marketing is that there is no secret. The key to our success was to recognize challenges of this kind of content. This is not the first study on the subject, but we managed to make an appealing presentation that combined good looks with enlightening key findings.
The final presentation was easy to scroll through and left readers feeling of accomplishment when they learned something new. We all deserve better presentations, don’t we.
The original article can be found here
Want to hear more about how we summarize data in to meaningful content?