Annalect MENA, Omnicom Media Group MENA’s data, technology and analytics division, has partnered with Ensighten, an enterprise data and tag management company, to bring first-party data insights to the region’s advertisers. This partnership is designed to help them improve the efficiency and ROI of their brand campaigns.
The Ensighten Open Marketing Platform enables brands to collect, own and act on data from everywhere – on-site, off-site, mobile and offline – so that digital marketers can provide personalized experiences in real time to consumers on any device or marketing channel. This unified view of consumers delivers increased efficiencies and improved ROI across marketing campaigns.
The combination of Ensighten and the Annalect data management platform (DMP) will allow Omnicom clients in the MENA region to harness the power of the Ensighten platform to collect, analyze, mine and extrapolate user interactions. This analysis is key to understand which marketing channels are performing best and ultimately enhance the ROI of digital marketing. A number of local and multinational brands have already deployed Ensighten’s tag management solution.