Media 20
Digiday: Procter & Gamble’s New Strategy Shows Agencies Still Needed for Programmatic
Looks like agencies are needed in the programmatic advertising future after all. Procter & Gamble’s recent move to Omnicom, with its $2 billion a year in marketing, shows... Lue lisää
AdAge: Omnicom Big Winner in Multibillion-Dollar P&G Review
Procter & Gamble has awarded Omnicom the bulk of its multibillion-dollar media buying and planning business in its first major North American buying shift in nearly two... Lue lisää
WSJ: Affluent Shoppers Look for High-End Customer Experience
Luxury brands may want to focus on customer service more than celebrity marketing to court high-end shoppers this holiday season. Affluent consumers expect purchases from high-end brands... Lue lisää
AdExchanger: Programmatic Drives 10-15% Of NBCUniversal’s Total Digital Upfront Business
NBCUniversal transacted 10-15% of its digital business programmatically during the 2015-2016 season, the company has revealed to AdExchanger. Prior to the upfronts, the company expected to secure 50%... Lue lisää
WSJ: TV Viewers Depend on Commercials to Discover New Shows
TV networks have been shelling out big bucks to market their new fall TV lineup—and for good reason. Even as the TV industry faces mounting pressure from... Lue lisää
MediaPost: Data Will Transform The Agency Model
How can agencies make the complex media landscape easier for clients to wrap their minds around? For one thing, said Lyle Schwartz, managing partner at WPP’s GroupM,... Lue lisää
Communicate: Annalect MENA signs exclusive partnership with Ensighten
Annalect MENA, Omnicom Media Group MENA’s data, technology and analytics division, has partnered with Ensighten, an enterprise data and tag management company, to bring first-party data insights... Lue lisää
Beet.TV: Creative Directors Are Warming Up to Data: Annalect’s Matts
Some creatives have continued to view data as an intrusion that undermines their work by valuing algorithms over instincts, but that may be starting to change. One... Lue lisää
Campaign: Why it’s time to turn back the clock on Baby Boomers
With Baby Boomers controlling 60% of consumer spending in the US, marketers who obsess over Millennials are missing out on a huge opportunity It seems that not... Lue lisää
I-COM: In US, Slavi Samardzija of Annalect Joins I-COM Data Venture Challenge Jury
I-COM is pleased to announce that Slavi Samardzija, Chief Analytics Officer at Annalect, Omnicom Media Group, Omnicom in the US, is joining the I-COM Data Venture Challenge... Lue lisää