Google ilmoitti juuri äskettäin uudesta Ads Data Hubista (24.5.2017). Ads Data Hub on ratkaisu, joka tarjoaa mainostajille ja toimistoille pääsyn suurempaan määrään dataa ja auttaa käytäntöön vietävän ymmärryksen luomisessa Googlen mainosalustoista kuten Youtubesta, Google Display Networkista ja DoubleClickistä. Tänään Google lanseeraa Ads Data Hubin beta-version ja alkaa laajentamaan sen käyttäjäjoukkoa.
Google just announced its Ads Data Hub (on 24.5.2017). The Ads Data Hub is a solution that offers advertisers and agencies access to more data and helps unlock actionable insights across Google ad platforms, including the Youtube, Google Display Network and DoubleClick. Today Google brings its Ads Data Hub into beta phase and starts to expand who can use it.
The google Ads Data Hub solution is built on infrastructure from Google Cloud, including BigQuery. The Ads Data Hub gives advertisers or their preferred measurement partners access to detailed, impression-level data about their media campaigns across devices in a secure, privacy-safe environment. Data from other sources, such as a CRM system or marketing database, can be incorporated as well. With this fuller view, advertisers or their partners can analyze the data and draw out insights specific to their business.
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This new approach enables e.g. the use of search data for Youtube ad targeting, but is also a major move from Google to bridge the gap between them and key marketing technology providers Salesforce, Oracle and Adobe in providing data integration and management solutions needed to form a more holistic picture of the consumers path to purchase in an ever more fragmented multi-channel ecosystem.
As an early alpha partner, Annalect has helped Google to define the solution. Based on our experiences so far, we have seen significant value from both the amount of data available through Ads Data Hub and the broad set of analyses and custom queries that are possible.
“With the complexity of today’s consumer journeys, we are seeing that marketers are looking to solve harder business challenges than ever before. Through our partnership with Google and our use of Ads Data Hub, we will be able to answer a broader range of questions and expand our analytical services.” – Slavi Samardzija, Global CEO, Annalect, An Omnicom Media Group Company
Read more about google foray into providing advertisers access to more granular data on Google’s own blog or at Business Insider.
