Data-driven marketing removes the most expensive, most difficult and time consuming customer hunting phase from sales process. It releases salespersons resources to the most rewarding and most productive work – serving the customers with purchase intent.
The cornerstones for successful sales results has always been the 1) amount, 2) direction and 3) quality of the sales work. Optimization of these cornerstones is the key for maximizing revenues. These cornerstones hasn’t changed, but the use of data changes fundamentally the way they should be implemented and optimized. Even the best sales organization can’t contact all the potential customers by calling cold calls (= amount) at least not on the right time (direction) and certainly not serve all decision makers and influencers with relevant information tailored for that specific persons interests exactly at the point when it is needed (=quality).
1) To find exactly those who has the need for your product or service, exactly at the time they need it.
2) To recognize purchase intention and understand different phases of the customer journey. In other words – to understand purchase behavior
3) To create and serve relevant content that reaches your customer exactly when and where needed
Datadriven marketing recognizes your potential customers, turns them in to marketing qualified leads and converts them to sales leads. From customers point of view salesperson is seamless part of the buying experience as he or she appears at the right time with the right offering and walks customer trough the last steps of the journey. At the end everybody wins. Customer gets the right solution with better service, salesperson gets more deals and company grows profitably.
Annalect is a pioneer in datadriven marketing. We recognize your target audience. We know how they move forward on their customer journey towards your products and services. We know what information they need in each phase on their way towards purchase decision. We know when personal sales is needed in order to walk the customer through the last steps on the way to final decision. We also know what your customer expects from you after the deal. We can show you how your customer has experienced your product or service from the first contact until the user experience and we help you to develop your business to continuously meet your customers’ needs.
Marketing automation, content marketing, programmatic buying, inbound marketing, customer journey, buying personas, content strategy, customer experience, datadriven advertising, big data, social media, SEO, SEM, native advertising, earned media, optimization, lead generation, analytics etc. Terms that nobody who works with sales or marketing haven’t been able to avoid. All these are important and relevant issues when transforming businesses in to digital era. Yet, in order to make all these important parts to perform effectively it is critical to understand the big picture including strategic understanding, implementation, systems and analytics. Above all the ability to clarify the best insights from the huge amount of different kind of data is the key to success. Annalect gives you access to huge amount of qualified data and 150 top professionals from strategic gurus to implementers and from data breakers to creative masters.
If you need more customers or want to grow existing relationships by developing their customer experience please contact Ville Voipio tel. 050 562 1809 or Max Söderholm tel. 0400 613 746 or leave your contact information and we will be in touch.
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