Laadukkaat myyntiliidit ovat erityisen arvokkaita B2B liiketoiminnalle ja yksityisyrittäjille. Esittelen tässä jutussa liidien tuottamisen työkaluja, jotka auttavat löytämään ja tunnistamaan nettisivun vierailijat sekä hyödyntämään liidit entistä tehokkaammin. Vertailussa on sekä työkalujen hinnat että niiden tarjooma.
Getting quality leads is essential for every B2B business owner or entrepreneur. Problem is it’s fairly difficult. Luckily there are many tools that can help solve the problem. In this blog post I compare 5 tools which convert website visitors into high quality sales leads.
The 5 tools I’m comparing are:
All these tools use your website traffic to uncover and identify visitors. They show you who are visiting your website, the company they work for and various other data depending on the tool in question. My goal here is to provide you with a short top-level overview on the differences between this set of tools to help you navigate the digital B2B lead generation world. The comparison is focused especially on the set of features each lead generation tool provides, and foregoes such important factors as user experience and end-to-end effectiviness.
Let’s start with an easy thing to compare. The price. All tools offer free trials ranging from 7 days to 30 days. Lead Forensics offer the shortest trial of 7 days. Bisnode and GatorLeads have 14 day trials and both A1WebStats and LeadFeeder offer 30 day trials.
Lead Forensics and GatorLeads don’t have any pricing information on their websites. The cost of Lead Forensics is based on how much traffic is generated on your website. As for GatorLeads they tailor the price based on your business needs. There should be a product price list available after you fill out a form on their website but there seems to be some technical issues with it.
The others have monthly subscription fees that are displayed on their websites.
A1Webstats have two plans to choose from. The cheaper is £49 per month for websites with up to 10,000 visitors per month. If you have more then the price is £98 per month.
LeadFeeder starts at $59 per month for websites with up to 200 unique companies visiting per month. The price scales up depending on the number of the unique companies. Up to 3000 companies per month is $299.
Bisnode’s pricing is based on leads per month. Under 50 leads per month costs 99€ per month. If you go over 100 leads per month it costs 799€.
|Trial||30 days||14 days||14 days||30 days||7 days|
|Pricing based on||Visitors per month||Number of leads per month||Business needs||Unique companies per month||Visitors per month|
|Price range (EUR)||63€-126€||99€-799€||Unspecified||52€-264€||Unspecified|
All other tools in our comparison use their own tracking code which is installed on your website, except for Leadfeeder, which integrates with Google Analytics and thus requires no external code. This of course means that you have to have Google Analytics pre-installed on your site to be able to use Leadfeeder. Also Leadfeeder’s visitor identification is based on Google Analytics’ historical data, while others rely on IP lookup software. Some of the tools use their own IP databases to match IP addresses and some use third-party databases or a mixture of both.
Basic functionalities like automatic lead assignments and email alerts are found in every tool. There are differences on how you can filter and score leads, but going into this we would need to dive much deeper than is the purpose here.
|Setup||Tracking code||Tracking code||Tracking code||Google Analytics integration||Tracking code|
|Number of users||Unspecified||1-100||Unspecified||Unlimited||Unlimited|
|IP database||Mainly third-party||Third-party||Own||Google Analytics||Mainly third-party|
Based on the top level information, all the tools are very similar, as can be expected, given the narrow focus these tools are designed for. Main differences are in the pricing.
What works for you really depends on how much traffic you are expecting to your website, but most importantly on your digital sales process, internal resources available, as well as the tech-set you would like the lead generation tool to integrate to.
If you look at this simply, more visitors should mean more potential leads these tools will help you to capture. Unless, this is, your marketing efforts are bringing in the wrong types of people or your conversion funnels are not effective. In order to choose the right tool for you, you need to know your whole audience and where they are surfing online – not just in your website. Remember, looking only at your website for leads (even though this is important) means you’re likely neglecting most of your digital sales potential.
If you would like to have a more detailed look at some of the tools and practices we use for our clients to improve their B2B marketing efforts, we are happy to discuss them with you. We don’t solely rely on a single technology partner, because being technology agnostic ensures that we don’t need to care about solution providers’ commissions and can instead focus on helping you to find the best fit for your sales targets.